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01 · 2026

Obf : MODULARHABIT 2026

Integrated identity for an electronic music festival

MODULARHABIT 2026 poster with a hand patching a cable into a modular synthesizer and a red vertical line
Client
Obf
Year
2026
Disciplines
Identity · Print · Web · Event Creative
Deliverables
  • Design system
  • 3 posters
  • 8-page catalogue
  • 8-page proposal
  • Ticketing page
  • Press kit
  • Sponsor delivery kits
  • On-site guides and signage

Overview

Obf's electronic music festival runs 14–15 November 2026 across four floors of Gongwon Script Garosu-gil, from B1 to 3F. We built the identity around its tagline, ‘A new habit of connecting sound’.

The design system is fixed to four colours (paper, ink, grey and red) and two typefaces, Inter and Noto Sans KR. A red vertical signal line, standing in for a patch cable, runs through every medium, and the same rules carry from posters, catalogue and proposal to ticketing pages, sponsor kits and on-site signage.

A3 poster series
3
Sponsors and partner brands
18
On-site brand signs
34
Sponsor delivery kits
9

01Poster Series

Poster Series

Three A3 posters built on three scenes: Hands-on Sound, Quiet Habit and Scene Relay. One grid and one logo lockup hold steady while the photography and colour fields change, so the set reads as a series.

Poster A, hands connecting a patch cable
A · Hands-on Sound
Poster B, a record, cassette and module joined by red thread
B · Quiet Habit
Poster C, punched tape spilling from a red window
C · Scene Relay

02Catalogue & Proposal

Catalogue & Proposal

An 8-page A4 catalogue and an 8-page 16:9 proposal. The programme is organised by floor as B1 Sound · 1F Scene · 2F Exchange, so sponsors and audiences understand the event through the same structure.

MODULARHABIT 2026 catalogue cover
Catalogue · A4 · Cover
Catalogue spread laying out the programme for three floors
Catalogue · Programme by floor
MODULARHABIT 2026 project proposal cover
Proposal · 16:9

03Merchandise

Blank Panel

We carried the festival identity onto a Eurorack blank panel, a keepsake modular synth players can mount in their own cases.

Eurorack blank panel design with the Obf logo and festival details
Eurorack blank panel · 3U

Next Project

MODULARHABIT 2026 · Partners & Booths →

Sponsor and booth programme planning, on-site operations design