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02 · 2026

MODULARHABIT 2026 · Partners & Booths

Sponsor and booth programme planning, on-site operations design

Top-down 3D map of the brand booth layout on 1F
Client
Obf
Year
2026
Disciplines
Event Planning · Partnership · Signage · 3D
Deliverables
  • Sponsor and booth participation structure
  • 6 proposal decks
  • 1F booth layout
  • 18 sponsor profile pages
  • English delivery kits
  • Wall A4 and table A5 signs
  • Lucky draw prize programme
  • On-site signage and staff manual

Overview

We defined how each brand would take part, through sponsorship, a booth or prize donations, and wrote proposal decks for domestic brands, international brands, labels, artists and ticketing partners in Korean, English and Japanese.

We tested the 1F booth layout and visitor flow in 3D, then produced a profile page, English delivery kit, wall A4 and table A5 signs and QR codes for every brand in one shared format. The daily 15:00 lucky draw on 2F was built from prizes donated by sponsors.

Entry flow, floor directories, timetable signage and the staff operations manual were all produced within one design system.

Sponsors and partner brands
18
Proposal decks (KR · EN · JA)
6
Brand signs
34
Sponsor delivery kits
9

01Partner Structure

Partner Structure & Sponsor Pages

Sponsors, partner brands and labels are managed from a single list. When the list changes, the logo grid on the site, the profile pages and the film end cards update with it. QR codes in print link to a fixed address for each brand.

Partner page with sponsor and brand logos in a grid
Partner page · obf.kr/partners
Instruo sponsor profile page
Sponsor profile pages · 18

02Booth Layout

Booth Layout

We built the 3D layout to real dimensions, down to table sizes, viewing direction and wall sign positions, and used the same scene for sponsor review and the visitor booth map.

1F booths · 3D film
Floor entrance sign listing the brands and labels on 1F
1F entrance sign · A3
3D map of the brand booths on 1F
1F booth map

03Brand Signage

Brand Signage

Sponsors receive a single wall A4; booth partners receive a wall A4 and a table A5. Logo, introduction, festival participation and QR code always appear in the same order, so every booth reads the same way.

Wall A4 sign describing Gearlounge's sponsorship
Wall A4 · Sponsor
Table stand A5 for the Arturia booth
Table A5 · Partner brand

04On-site Operation

On-site Operation

Floor directories, timetables and a staff manual covering entry procedures share one format. We handed them over as Figma templates, so the layout holds when only the text is changed.

A2 sign listing the programme for each floor from B1 to 3F
Floor directory · A2
A2 timetable showing two days of programming by floor
Timetable · A2
Staff operations manual covering entry procedures and wristband rules
Staff operations manual

Next Project

MODULARHABIT 2026 · 3D & Motion →

Spatial 3D, promotional film and motion element kit