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04 · 2026

MODULARHABIT 2026 · Social

Instagram campaign planning, production and management

MODULARHABIT 2026 Instagram feed grid
Client
Obf
Year
2026
Disciplines
Social Media · Motion
Deliverables
  • Posting calendar
  • Carousels
  • Reels and stories
  • 8 highlight covers
  • Captions and hashtags
  • Collab proposals
  • Daily performance report

Overview

We designed a weekly posting calendar running from the pre-sale announcement to the D-1 countdown. Each post has a defined goal (saves, shares or discovery) and collab partner, and the posting order is arranged so the same template never repeats side by side on the profile grid.

4:5 carousels, 9:16 reels and stories, and highlight covers are produced within one design system. A separate audience voice guide keeps captions consistent, and likes, comments, reach, saves, shares and views are compiled automatically every morning and reported to a shared drive.

Carousel series
19
Feed and story images
210
Reels
7
Automated performance report
08:00 daily

01Feed System

Feed System

Templates alternate between photo, black and red slides. A red vertical signal line and an event information band are fixed on every slide, so any single post leads back to the festival.

Carousel explaining the lucky draw rules
Lucky draw · 6-slide carousel
Carousel explaining how immersive sound works
Immersive explainer · 6-slide carousel
Reel cover for the immersive zone
Reel cover · 9:16

02Operation & Reporting

Operation & Reporting

Posts are scheduled for weekday evenings between 19:30 and 21:00, then adjusted after four weeks to match follower activity. Performance data for every post is collected automatically at 08:00 each day, tabulated and fed into the next round of scheduling.

Prize reveal film · Feed 4:5

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